IS NOTHING SACRED?

Tom Waits is suing General Motors and advertising agency McCann Erickson in Germany for using a look-alike in a commercial when he refused repeatedly to allow his name or image to be used. Here’s what he said in his deposition …

“Apparently the highest compliment our culture grants artists nowadays is to be in an ad – ideally naked and purring on the hood of a new car. I have adamantly and repeatedly refused this dubious honour… I am asking (the court) to make me radioactive to advertisers.”